My business idea is to manufacture poles and posts from recycled plastics and polythene paper. This is possible by the use of technology. The business will require a building and machinery to be used in the manufacture of the posts. The raw materials are used and ready to be disposed plastics and polythene papers. These can be sourced from homesteads, businesses and waste disposal companies. These raw materials will be cheap as they are already wastes and owners want to dispose them, hence the business will be seen as one way of relieving them of the waste disposal costs. The posts will be designed and enforced to become strong, durable, light and attractive. This is seen as a solution to the use of metals, concrete and wooden posts in construction while at the same time helping reduce environmental pollution, as plastics and polythene are non-biodegradable.
Aims and Objectives of the Chosen Product
The objective of coming up with this product is to provide a solution to environmental pollution and produce posts that are cost friendly to the society of builders. This will reduce the costs of disposing wastes and lead to an efficient utilization of resources as the resources replaced by the waste paper and plastics can be used elsewhere. At the same time, the business will reduce the effects of environmental pollution as a result of disposing the plastics. Sales from these posts will grow and earn the business high returns as their prices will be lower than the prices of wooden posts and posts made from other substances. Porter (1985) states that cost leadership enable a company to gain a competitive advantage over its competitors. The durability of the posts and their light weights will attract customers and thus increase the sales.
The rationale behind this product is finding a solution to pollution and to make profits from the sale of posts made from waste materials. The raw materials are plenty as use of polythene and plastics is projected to be constant. Plastics and polythene bags waste quickly and users dispose them to buy new ones resulting to a greater availability of resources for production. Availability of cheap raw materials will make the production cheap hence lower prices of posts. Since the posts are priced lower than other types of posts, customers will prefer these posts to the traditional posts. Greater sales with high profit margins will enable the business to make sufficient revenue and profits to enable the business to grow and expand its operations. By choosing this business, I will get support from the government and the society as it is an effort towards a green world. This support will catapult the sales and expand the market cover of the business.
There are many established businesses that sell poles and posts, especially companies that deal with timber. Most of these businesses are well established and have a wide base of customers. They are also able to deliver large orders to corporate companies unlike my business. However, there are few companies that deal with posts made out of waste plastics and polythene papers. We shall use the concept of durability of the manufactured posts and the fact that purchase of these posts contributes to the reduction in pollution to attract customers and compete with other businesses. This differentiation enables an organization to outcompete its competitors (Porter, 1980).
The prices of the posts and poles are high in the country due to the strict regulations on the felling of trees and conservation of the environment. The wooden poles rot after a short period of time and require additional costs to treat and preserve them. My business uses waste to produce posts, which makes the costs of inputs low and gives me the advantage of selling at lower prices while making big profit margins.
The consumers of these products are builders, owners of homesteads, construction companies and many other members of the society who may need to build structures and sheds. Homesteads, churches, schools and other institutions need posts to make fences and partition their properties; builders need these poles and posts to support the structures and buildings constructed. Availability of market for the products enables a business to grow (Boddy and Paton, 2011).
There is a large market for poles and posts as there is always construction activity and people always need to partition and adjust the partitioning of their lands and fields. This is an opportunity that can be exploited and provision of alternative, light, durable and cheap poles and posts will attract the market to buy from the firm and enable the firm to expand its operations and succeed. With a good marketing strategy, the business will attract customers from other companies and be able to grow its customer base (Porter, 1985).
The marketing plan for this business will be the adoption of an efficient promotional mix to reach a larger market. The business will employ sales persons; advertise its products, use public relations, sales promotions and direct selling to market the poles and posts. Social networks will
also be significant in marketing these products. People will be made to know the benefits of using these poles and posts to the environment and the customers’ contribution to the conservation of the environment through the purchase of these posts. Stating the benefits of your products and the solutions they give to the problems in society is an effective way of marketing them (Westwood, 2002). The firm will sell at lower prices than its competitors and ensure that the poles are delivered to the customers at the right time. The quality of the poles is essential in marketing them (Cohen, 2005); the firm will, therefore, ensure that the poles and posts are strong, tough and durable as compared to other alternative posts.
Conclusion and Recommendations
Manufacturing poles and posts from waste paper and plastics will be a good innovation that will offer cheap alternative sources of posts and poles for use. This business will get the support of the government, non-governmental environments and the community which will enable the firm to make more sales and grow. The strength and durability of these posts will make consumers prefer them to the wooden poles and hence make the business to grow. However, this business requires a large capital investment. There is need to perform an intensive feasibility study of the business idea and study of the market to avoid potential losses (Hall et al., 2008; Cohen, 2005; Luther, 2011; and Westwood, 2002). In a nutshell, if the market accepts this business idea, this business will be highly successful.
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